Aaron Lamb has written and published five novels and he’s got some hard truths for you. You’ve written your masterpiece. You’ve edited it to perfection. You’ve even designed a eye-catching cover. You’re ready to take the self-publishing world by storm. But there’s one brutal truth no one’s told you yet:
No one cares about your book.
Harsh? Yes. True? Absolutely.
Here’s the dirty secret of self-publishing: Writing the book is the easy part. Getting people to notice it exists is the real challenge.
In today’s saturated market, there are millions of self-published books competing for readers’ attention. Your family and friends might buy a few copies, but beyond that? Crickets.
The cold, hard reality is that:
- Marketing is now your full-time job
- You’ll likely spend more money promoting your book than you’ll make in sales
- Most self-published authors sell fewer than 100 copies in their lifetime
But don’t close your laptop in despair just yet. Understanding this brutal truth is the first step to overcoming it. Armed with this knowledge, you can:
- Set realistic expectations
- Develop a solid marketing strategy before you publish
- Build your author platform early
- Learn to be a savvy self-promoter
Remember, success in self-publishing isn’t just about writing a great book. It’s about being a great entrepreneur.
Aaron Lamb 